Group Profile

Our Strategy


Our strategy is simple. We focus on delivering value by providing quality water and waste water services.

One of the continuing features of our strategy is that it works. Our strategy has resulted in Kelda progressing to become one of the most efficient companies in the sector. Our objective is to maintain our focus on performance, which we believe to be in the best interests of our shareholders and customers.

Our water and waste water services deliver significant benefits and underpin the social and economic wellbeing of the communities in which we operate. Yet we are not complacent. Our 3,300 employees constantly strive to improve the services we provide to our customers.

In addition, we will continue to use our core skills in water and waste water management to help grow our non regulated businesses.

The focus remains on developing long term, low risk, secure income streams with potential for increased activity in the future.

We have established a solid platform from which the continuation of our strategy will provide growth in the future. The price reviews which are in progress in the UK and US will present significant challenges. The strategy behind our plan is to provide a fair and balanced approach with the aim of providing best value to customers while securing the financial and operational sustainability of the business. Our focus will ensure we are well placed to maximise the opportunities which will arise from these price reviews.

What we focus on

  1. Our shareholders

    We are committed to creating enduring shareholder value by a focus on efficiency in everything we do. Our goal is to deliver consistently good financial results by out-performing regulatory and other financial targets and delivering efficiencies across the group. We will achieve this by sharing best practice, employing world-class technology and growing our non-regulated activities.

  2. Our customers

    Our aim is to provide a quality of service which is significantly better than any other utility and at a price which represents good value for money. To achieve this we will always consider the customers’ point of view and exceed customers’ expectations wherever possible. This will lead to improved financial and operational performance and an enjoyable customer experience.

  3. Our people

    Kelda employs over 3,600 people. Our aim is to create a great place to work, a good work-life balance and the opportunity to make a real difference. We want to attract and retain the best people, with performance and contribution recognised and rewarded and success celebrated as part of our culture.

  4. Environmental leadership

    Kelda deals with environmental issues as diverse as catchment management, sustainable water management and river water and bathing water standards. Our performance affects all customers and everyone who lives in the regions we serve. Our aim is to achieve 100% compliance with legal and regulatory obligations and to go beyond compliance where the benefits exceed the cost.

  5. Society

    Our aim is to make a difference to society, opening up land for public enjoyment and promoting the value of water and health in schools. Over 30% of our people are involved in community volunteering and external leadership roles and in influencing matters relating to water.

  6. Service partners

    Kelda works in close partnership with its service providers. Our aim is to achieve win-win-win, which means better customer service, lower costs and healthy profits for all. To make this happen, we are looking to set clear expectations and encourage new ideas and innovation.
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