Making a positive difference in our community

Our Community Principles

The Kelda Group provides local communities with much more than just high quality water and sewerage services.

We have an extensive engagement programme, providing support and help-in-kind to a wide variety of different organisations across the communities we serve. These partnerships are of enormous important to us in terms of forging stronger links and by making a tangible and positive difference to the quality of people's lives.

We provide this support in three key areas:

We aim to do this by:

The Kelda Group does not partake in any commercial initiatives in the community.

Our Community Management Targets and Outturns for 2015/16 were:

1. Impact of our extensive capital investment programme

The outputs for 2015/16 are detailed on Page 25 of the Annual Report and whilst only 4 Blue Flags were achieved in the region, we delivered the waste water standards required to achieve 8 Flags and we continue to support the multiagency Yorkshire Bathing Water Partnership to help the region achieve the overall goal. The partnership has agreed to continue as a group striving for 8 Blue Flags in the region.

 

2. Supporting customers in respect of price rises, affordability and water poverty by:

 

3. Creating greater awareness and building understanding of our services by:

- Provide all of Yorkshire with clean Safe drinking water,
- Protect the environment,
- Invest in beaches to make them the best in Europe,
- Return waste water back to nature safely,
- Reducing leakage
-Helping to boost Yorkshire’s economy

Our brand perception and value for money score was increased by 4% from the beginning of the campaign to when campaign tracking ended and Almost half (45%) of customers said their perception of YW was 'much better' as result of coming across the campaign.

 

4. Demonstrating our large environmental responsibilities, sustainability and conservation by:

Our community management targets are reviewed annually during our business planning process.